When tobacco use was popularized in the 1960s, many people jumped into the trend and wanted to try out what the hype is all about. You could literally see smoke everywhere, even in public spaces such as pubs, theaters, and public transport.
During this time, they’re unaware of the numerous health dangers that cigarettes pose. Today, a combination of research studies and personal experiences taught people how detrimental the substance is. To assist smokers in their smoking cessation, e-cigarettes were created.
What Is An E-Cigarette?
An e-cigarette, or electronic cigarette, is a battery-powered device that generates vapor that the user will inhale. The device cartridge will be filled with a specific vaping juice or liquid containing nicotine, then the cigarette will heat up the liquid until it becomes vapor.
Electronic cigarettes are specifically designed for people having trouble to quit their smoking. Through vaping, they can slowly stop their cigarette addiction and hopefully curb it for the better with less dangers in using an e-cigarette.
The Vape Market and Its Marketing Tactics
Vaping and e-cigarettes are becoming increasingly popular today. From 7 million users in 2011, it skyrocketed to 41 million in 2018. It is expected to reach roughly 55 million in the next year. Because of this, vape stores and sellers are on the run and thriving. Since vaping is a friendlier option than smoking, sellers can gain a lot of advantages in this situation.
If you’re planning to start or expand your vape business, here are some tips on how you can utilize vape marketing and advertising to your advantage:
1. Promote Online
Online marketing is the biggest form of marketing today. While there are still tangible, traditional forms of marketing, entrepreneurs can further boost their sales opportunities when promoting in various online settings. An excellent way to make an online presence is to collaborate with channels that cater to online advertising for vape shops, like business directories and social media.
Additionally, you can build your shop’s website and offer vaping products to people that can’t access your physical store. Here are the basic steps of building an online store that you can start with:
- Find an eCommerce website builder and choose your desired plan.
- Obtain a website domain name.
- Select and customize your eCommerce template.
- Add your products, payment channels, and shipping methods.
- Run a preview and test before opening it to the public.
2. Become A Sponsor In Social Events
If you want to attract a handful people at once to purchase your vaping products, you can tune into social events and gatherings, particularly events with teenagers and young adults. While vape consumption is increasingly popular today, it’s still important to advertise your products in moderation.
Also, keep in mind that cigarette and smokeless tobacco companies were already banned from marketing in social events including sports events, music festivals, and cultural celebrations, by the 2009 Family Smoking Prevention and Tobacco Control Act and the 1998 Master Settlement Agreement. However, e-cigarettes weren’t included in this ban, but make sure to check your state or country regarding these rules.
3. Offer Additional Offers and Freebies For Every Purchase
As a tried-and-true marketing strategy, presenting rewards and incentives to customers can be effective. For instance, you can offer freebies or discounts to people who will purchase a vape product every May 31st of the year, which marks the World No Tobacco Day.
Moreover, you can utilize referral and word-of-mouth marketing in exchange of discounts for existing customers who will recommend their friends to purchase your products. Another strategy is to offer buy-one-take-one deals that will help your customers save more while buying more. The e-liquid industry will surely be thrilled to participate in such promotional activities.
4. Bring In More Vape Juice Flavors
A big reason why both cigarette smokers and nonsmokers start and enjoy e-cigarettes is because of the plethora of flavors that you can choose from. If your store isn’t gaining much attention from vape users, it might be because of the limited availability of variants and flavors. After all, most youth vape users primarily try out e-cigarettes due to the bizarre and appealing flavors available.
However, it’s important to evaluate which juice and liquid products you’ll offer in your shop as there are some e-liquids that have kid-friendly packaging that can entice younger people into vaping. Here are some exciting flavors that you can bring into your shop:
- Cotton candy
- Green tea and matcha
- Gummy bear
- Fruit blends involving peach, banana, watermelon, pineapple, and more
5. Become A Blogger
Along with your online store, you can maximize your domain by making a publishing section. In this section of your website, you can publish blogs and articles that surround your e-cigarette and e-liquid products, like writing reviews, compilations, guides, and health articles. In this way, you can help your potential customers on which products to choose and how to use them for the best experience.
Moreover, you can boost your presence and exposure to more people through guest blogging. In this strategy, you can write, collaborate, and contribute content to other websites, with topics revolving around the e-cigarette and e-liquid industry.
There’s absolutely nothing wrong with marketing and advertising vaping products as long as you abide by the law within your city or state. The vape industry is an industry bound to bloom for the next few years, so it’s paramount for vape entrepreneurs and sellers to do their best in marketing and advertising their products.