At first glance, the life of Dr. Peter Norman Svamo might seem like a well-curated blueprint of professional success. A licensed physician since 2012, founder of four clinics in two countries, and a respected name in both medical and aesthetic treatment—his CV reads like that of someone who has had every hour of the day accounted for and optimized.
But behind the scenes, amidst the patient consultations, Botox syringes, laser devices, and miraDry machines, Peter’s world is shared with bedtime stories, LEGO bricks on the floor, and the beautiful chaos of raising small children.
He’s not doing it alone. His partner in both life and business is Anna Norman Svamo, a licensed dentist with her own specialization in medical and aesthetic injections. Together, they’ve not only built a home but a life that stretches across Scandinavia—anchored by love, discipline, and a shared mission to make people feel better in their bodies.
Their days don’t start with board meetings. They begin with breakfast spills, mismatched socks, and the soundtrack of a toddler negotiating the logistics of daycare.
“We switch between parent mode and professional mode constantly,” Peter says with a calm smile. “Sometimes in the span of five minutes.”
They laugh about how clinic discussions often happen over pasta sauce and that the best marketing idea they had last year came in the middle of a playground conversation. It’s far from the image of a sterile, high-rise office culture—and they prefer it that way.
Peter and Anna first met through their studies, bonding over a mutual interest in aesthetics and non-invasive treatments. Their shared vision was clear from the start: to provide safe, effective, and deeply human healthcare. Not driven by trends or superficial ideals, but by functionality, self-confidence, and trust.
In 2016, they launched Svettkliniken.se—a clinic focused exclusively on treating hyperhidrosis, or excessive sweating. A condition often overlooked, but one that can deeply affect a person’s quality of life. With locations in Stockholm, Gothenburg, and Malmö, the clinic quickly became a destination for people who had, for years, felt held hostage by their own bodies.
Soon after came Stadskliniken.se, a more comprehensive clinic offering everything from scar reduction to facial rejuvenation using lasers and injections. Their work expanded across borders into Norway with Estetiskeklinikken.no and Svetteklinikken.no.
They didn’t plan to build an empire. It grew organically—from conversations with patients, from spotting needs no one else was addressing, and from long talks late at night after the kids had finally gone to sleep.
“Some nights we’re both on the sofa with laptops,” Anna says. “He’s answering patient emails, I’m prepping a treatment plan. And there’s a pacifier next to us on the coffee table.”
There’s a certain poetry to their lifestyle—a mix of precision and unpredictability. Clinical appointments are planned down to the minute. Diaper changes and sudden preschool fevers are not. And yet, the duality is what keeps them grounded.
They’ve developed a rhythm, unspoken but reliable. If Peter is in back-to-back consultations in Stockholm, Anna might rearrange her day to pick up the children. When she has early patients of her own, he’s the one making sure there’s fruit in the lunchboxes and warm socks in their boots.
They say their secret is communication—and forgiving the small stuff.
“We forget things all the time,” Peter admits. “But we don’t forget why we’re doing it.”
Their children, still too young to understand the scope of their parents’ work, know only that mom and dad help people. Sometimes with needles, sometimes with lasers. One day, their oldest proudly told a neighbor that “mamma fixes faces and pappa stops sweat.”
Their home life is soft, playful, and decidedly non-clinical. There are watercolor paintings on the fridge, LEGO towers taller than the dog, and a never-ending pile of laundry. But there’s also joy—of the kind that only comes when you know you’re building something worthwhile, not just professionally, but personally.
Peter and Anna have intentionally kept their clinics patient-focused. Despite the expansion, they remain hands-on. Peter still consults directly with many of his patients. Anna often performs treatments herself, even as she helps oversee protocols and staff training.
Their team is like an extended family—comprised of experienced nurses, physicians, and aesthetic specialists who share their values: high medical integrity, discretion, and above all, empathy.
The couple is particularly proud of how their clinics support people who feel unseen—those with sweating disorders, acne scarring, or post-surgical marks. These are not always the patients featured in glossy ads, but they’re the ones who leave with tears in their eyes and a little more peace in their step.
“It’s the human moments that make this work matter,” Anna says. “Someone looks in the mirror and finally sees themselves—not their scars, not their sweat. Just themselves.”
Peter agrees. He often tells his staff that technical skill means nothing without compassion. That no laser or syringe can replace the value of listening, of holding space for someone’s vulnerability.
Despite their success, Peter and Anna don’t envision growing much bigger. Their ambition isn’t scale for scale’s sake. It’s depth. Quality. Consistency. And the freedom to still have dinner with their kids most nights.
The lines between work and home will always blur. The car will always have both medical gloves and baby wipes in the glove compartment. But that’s what they signed up for. A life that’s busy, yes—but full.
As Peter puts it:
“The most meaningful things in my life are the ones I’ve helped build with my hands—my clinics and my family. Both need constant care, and both give back more than I could have imagined.”
Anna, ever thoughtful, adds:
“We’re not chasing perfection. We’re just trying to live with purpose—at work and at home.”
And somehow, with a bit of grace and a lot of teamwork, they manage to do both.
