In recent years, the healthcare and medical application market has been growing at a rapid pace. As per IQVIA’s recent report, there are approx 318,000 mHealth (mobile health) apps.

From tracking menstrual cycles to pill or medication reminders, these Apps add convenience to the end-users life. The use of artificial intelligence and augmented reality during the app development process facilitates its use for different purposes.

The success of every mobile healthcare Apps depends on advanced features it offers. Integration of these features helps app developers gain a competitive advantage and grab the target audience’s attention. Having said that, we’ve listed below the best features that can turn your application user-friendly and popular.

1. Engaging UX/UI Design

It goes without saying that UX (user experience) and UI (user interface) are two of the few things end-users observe in an application design. Though both terms are often used interchangeably, there are significant differences between them.

UI refers to buttons, toggles, icons, screens, and other visual elements that allow users to interact with the app. While UX comprises the overall interaction of users with the app (or product) and how they feel about the app.

If the UX/UI is not attractive, the end-user is likely to uninstall the app. So, make sure that the application is easy to navigate, the interface is user-friendly, and the theme (including the color palette) is relevant to the business or service offered. For this purpose, hiring well-qualified app developers is recommended.

2. Data Security

Developing a healthcare application requires collecting and using vast users’ information. It mainly comprises patients’ electronic medical records, health history, disease registries, doctors’ (and other healthcare providers) information, and more. It is vital to ensure the privacy and security of the application’s data.

Additionally, apps or programs are developed on database programming, API integration, microservices architecture, multi-threading, and more. All this requires an enormous amount of data and its appropriate utilization.

Employing or outsourcing a backend development company with years of industry experience will come in handy here. The backend developers will be able to understand your project and the requirements to provide data security and boost the performance of the app. Adequate information security will also offer peace of mind to the end user.

3. Searching And Consulting Specialist

Bear in mind the end-users are looking for quick and convenient methods to find an apt solution for their needs. Be it related to finding the best dentist in town or tracking the appointments. Providing smart filters for search will help the end-user save time and improve in-app communication.

You can use the patient’s data to make necessary recommendations related to doctors, health checkups, or medication reminders. Believe it or not, these minor features will significantly improve the user experience and boost your app’s success rate.

To Sum It All Up

As the use of mobile technology and digital platforms is increasing, the demand for reliable and easy-to-use healthcare services is on the boom. Embedding these advanced features in your mHealth app will contribute to its success, ultimately helping you accomplish the app development objective.

Author Bio:

Erik Roy is the head of MedTech content writing at OutreachMonks. He holds the experience of 7+ years and focuses on imparting information about technical advancements in the healthcare industry, medical procedures and useful guides to help the readers.